Learn the Art of Customer Retention for Your Ecommerce Company

Attracting new customers to your online business can cost your five times more than keeping an existing one. So, it is very important for business owners to pay great attention to create a loyal customer base by following certain techniques.

Ecommerce is a highly competitive part of online business and creating ads can be expensive, but retaining customers who are familiar with your online products and services is easier. But how do you keep your customers coming back again and again?

                      

Here in this blog, I will discuss with you some important tips that include engaging, nurturing and retaining customers so that it makes your business grow. Hiring ecommerce development companies can surely help you to create a perfect strategy, but here is what you can do to work together.

Offer a loyalty program: Making your customer feel special is the first step towards retaining them for your business. So, ask your ecommerce development service provider to implement a loyalty program that can be used by the brand for re-engaging the best customer. The reward is that the customer gets a return for the activity and so it motivates them to purchase from your site. Many customers willingly change the amount they spend on shopping to maximize their points. Surprise your customers by sending them small gifts or offer special discounts to them.

Check your analytics:  With great advances in web analytics, site owners now can use a range of powerful tools to check the most popular content or items or understand the cause behind the high bounce rate. There is software to see the specific areas of your site that is performing well.

Send emails:  This is a very smart means to encourage your customers to purchase repeatedly from your site. Email is considered to be the most converting channels for ecommerce and customers are informed about the new arrivals, coupons, discounts and sales items that are available with the brand.  Keeping customers well informed about your online store increases loyalty and credibility.

Track customer behavior: Analyzing the buying habits of the customers often helps in increasing sales and retaining them. If they buy products from your ecommerce site once a month, then you can send them promotional emails every 15 days to encourage them to purchase more. Check your customer’s activities, like most frequented pages, favorites etc. so that you can offer personalized content to each one and encourage them to stay on your site longer.

Customer service: Another most important way to increase customer retention rate of your ecommerce website is to provide exceptional customer service. A happy customer would always return back for more products. Good customer service interactions can increase the loyalty and making use of tools like Help Scout, Zendesk and Groove can help you to keep a tab on your customer service requests and ensure that their needs are taken care of.

So, to put it all together, I can say that customer retention is very important to make your business grow and also help you to find out what steps you can take to drive up this metric.